A little bit...

about me
I craft words that build brands, drive traffic and skyrocket revenue. 

I turn eyeballs into clicks and clicks into sales.

Cutting through jargon and waffle, my humanised content resonates with people. 

My writing contains warmth, personality and humour — when needed.
Audiences have ranged from children to those old enough to receive a telegram from the Queen.  

Clients have covered a  breadth of industries — from start-ups to international household names. 

I’ve interviewed and written articles on Hollywood actors, directors and Oscar winners. Plus, Guinness World Record holders, world champion sportspeople, Knights and recipients of other royal honours.

Content has included sensitive issues such as mental illness, disabilities, dementia, and cancer care. There's bid writing, finance, tech, entertainment, sport and luxury goods. Also, copy with tongue in cheek.

I run a website and fan community with a 35k following across six platforms. My events and interviews with James Bond stars have raised thousands for children living with cancer.


how my skills can help you
CREATIVE: Bursting with ideas

STRUCTURED: Prioritising clarity, simplicity and coherence

CURIOUS: Understanding what makes your target consumers tick

VERSATILE: Producing elite copy across a breadth of industries

TRANSFORMING:  Designing tone of voice to catalyse growth
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